ProHealth

User Experience Design
User Interface Design
Product Design

The healthcare industry is one of the largest sectors of the American economy. The importance of accessible care is ever relevant and the industry as a whole is constantly evolving. More recently, the topic of longevity has been at the center of consumer interest. In general, people want to find ways to live longer and better. There is now more scientific research that showcases the ways we can fight aging, and be proactive about our long term health. ProHealth provides clinical grade longevity supplements and pharmaceuticals to the every day consumer. These products have bioactive precursor ingredients that help the cells in your body fight the signs of aging. When I was asked to join the team, the goal was to take an e-commerce business and upgrade it to a Telehealth platform, with informative content, newly introduced features, and quality products that are backed by research.

To begin building a modernized platform, I first needed to build a library of dynamic components and essential interface elements that could improve the overall experience of the online store. This included improvements such as omni-search, cross-functional cart, product cards, and more. The old website was mostly operating with bare essentials provided by Shopify and third party widgets. But some of these elements did not follow best practices, and some didn’t even function properly. So I worked with Leadership and outsourced developer teams to build custom solutions that helped modernize the user experience and improve conversions. Many of these changes were launched in the beginning of 2024, and they resulted in shocking site performance data. From January to March in 2024 versus the same timeframe in the prior year, the business saw store conversions increase a whopping 42%. Additionally, AOV increased 29%. These insights prove that good design has impact.

One of the main challenges we faced at ProHealth was the complexity of the products. The product line-up offers a wide range of anti-aging supplements and pharmaceuticals. These products are backed by extensive scientific research and clinical studies. But the product information is often dense, and for many users, hard to process. Because of this, there were many user pain points on our platform. Consumers are less likely to convert on items they don’t understand. So, in order to put the business in a better position for acquisition and retention, it was essential to find ways to better educate our customers, and empower them to make the right decision for their health.

To help with this effort, I designed core site features, product infographics, and a native quiz service that educated users throughout their journey on our platform. Additionally, we offered an open line of communication where users could chat with longevity advisors to help make recommendations based on their unique needs, or provide further information. Ultimately, these solutions helped foster consumer relationships and lead to stronger lifetime value.